Lay’s Just Launched a Brand-New Potato Chip Flavor That Has People So Excited

Ashia Aubourg
Ashia Aubourg
From the moment I started remixing ramen noodles into gourmet meals and spending hours watching cooking shows as a puny six-year-old, I knew I found a deep passion for food. While I realized — after taking on a two-year high school internship in an award-winning kitchen — that a…read more
published Mar 22, 2025
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Grovetown, Ga USA - 08 06 23: Walmart grocery store Lays chip section
Credit: Billy F Blume Jr/Shutterstock

In 2017, Lay’s introduced Poppables, a literal multi-dimensional and light-textured potato snack that generated a lot of buzz among fans. These airy chips were initially available in Sea Salt, White Cheddar, Veggie, and even Creamy Jalapeño (though the brand later discontinued that one). Now, it’s back with a fun new flavor that has shoppers so excited.

Lay’s is set to roll out its latest flavor, Sweet Potato Poppables, to stores across the country. This new addition to their puffy-chip lineup (which you’ll now see in brand-new packaging!) has already generated hype among fans excited to taste what promises to be a delicious snack.

Here’s what to expect: Lay’s new Sweet Potato Poppables will maintain that signature light and crunchy potato chip base. This version, however, is infused with delicious yam-like flavors, offering you a delicious combo of sweet and salty in every bite.

While these new Lay’s Sweet Potato Poppables aren’t available online yet, a typical five-ounce bag of the Sea Salt flavor costs $3.99 at Target

Lay’s recently shared a post on Instagram showcasing its new stylish packaging for Poppables, along with the launch of the sweet potato flavor. Fans quickly raced to the comments to share their excitement, with one person saying, “Yum! Need to try the sweet potato and digging the new packaging,” while another added, “Adding it to the shopping list!”

Lay’s Poppables are currently heading to stores near you now, so the next time you grocery shop, you’ll definitely want to keep an eye out for this lineup in its new packaging and certainly give the new sweet potato flavor a try before it sells out.

Buy: Lay’s Poppables Sea Salt Potato Snacks (5-Ounces), $4

This post originally appeared on The Kitchn. See it there: Lay’s Just Launched a Brand-New Potato Chip Flavor That Has People So Excited

Ashia Aubourg

Contributor

From the moment I started remixing ramen noodles into gourmet meals and spending hours watching cooking shows as a puny six-year-old, I knew I found a deep passion for food. While I realized — after taking on a two-year high school internship in an award-winning kitchen — that a restaurant wouldn't be my forever home, I knew the world of food would. I graduated from Syracuse University as their first-ever food studies major, researching policies contributing to equitable food systems. From there, I went on to work for various food non-profits, CPGs, farms, and tech companies. Over the past few years, I pivoted to food writing and producing full-time as a freelancer, with words and podcast episodes showing up in Eater, America's Test Kitchen, Cuisine Noir, Serious Eats, Food & Wine, and Food52. I love creating easily digestible (sometimes geeky) but always fun or important news stories and testing recipes in my kitchen.

Get to know Ashia Aubourg
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