Laufey Literally Picked Out This Bag Charm for Your Purse (I Love Her, and I Love It!)

published Apr 22, 2026

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Laufey Collection Bag Charm — Credit: HowdyLuxeCo via Etsy

I love live music and the connection it creates between artists and fans. Music festivals are especially great because they give you the opportunity to see a variety of your favorite acts all in one place. But you don’t have to be there in person to get into the spirit: Between livestreams and exclusive merch available online, you can bring music festival vibes right into your own space.

Etsy’s Festival Shop includes three limited-edition collaborations between Etsy sellers and musicians PinkPantheress, Willow Avalon, and Laufey. They include jewelry, hair accessories, stylish statement pieces, and more, with standouts such as the Willow Avalon x Willa Claire Co. Western Bolo Tie and PinkPantheress Charmed Tartan Plaid Scrunchie. Laufey’s collection includes a handcrafted crochet scarf and 48-page Forget-Me-Not journal. They’re both adorable, but one of my personal favorite items is the stunning Laufey x Howdy Luxe & Co Bag Charm, which is perfect for your backpack or dorm keys.

@laufey I designed this for you 🤍 Introducing the Laufey Festival Collection, created with some of my favorite @Etsy ♬ Lover Girl – Laufey

Laufey x Howdy Luxe & Co Bag Charm

$50

$50 at Etsy

What Is the Laufey x Howdy Luxe & Co Bag Charm?

Austin-based HowdyLuxeCo is an Etsy shop that makes the most beautiful customized beaded bag charms. The Laufey x Howdy Luxe & Co Bag Charm is a “dreamy” piece with nature-inspired green and blue accents and a clock detail (as a nod to her music). It’s made with glass and stone beads and features a gold clip-on clasp that you can easily attach to your bag, keychain, or a beloved pair of jeans. According to the brand, this bag charm is “perfect for Laufey listeners, bag charm collectors, soft aesthetic girlies,” and “lovers of all things romantic.”

Credit: HowdyLuxeCo via Etsy

What Etsy Shoppers Are Saying

Average Rating: 5 / 5

“It’s beautiful! Big fan of Laufey and I really like bag charms so this was absolutely perfect for me and it’s well-crafted. Very glad I got this on a whim.” —paulyn

“As a huge Laufey fan-this beautiful bag chain is a must for all Lauvers alike! Def adding this alongside my Meimei keychain bags!” —PJTheUkeFriend

“The quality is amazing, very cute and just as I expected plus I’m very excited to support a small business in collaboration with Laufey.” —Arlene

Buy: Laufey x Howdy Luxe & Co Bag Charm, $50

Britt Franklin

Senior Editor, Shopping

My professional writing career started in my days as a lifestyle and media blogger when I joined a magazine to cover Louisiana film, fashion, and entertainment. From there, I’ve been through a natural progression into gaming and tech content with The Nerd Machine, travel and food writing at Daebak and SnackFever, and a smorgasbord of lifestyle editorial content at Pinterest. Writing for the homespace at Apartment Therapy Media became a combination of all those things.Creativity and inspiration has always been central to my writing, whether it's an album review or a love letter to my favorite organization products. I love tapping into the everyday curiosity that drives someone to curate a space that truly embodies their vision, and where do we showcase that more than our own homes? A huge part of my role is testing products, which puts me at the forefront of trendy and innovative gadgets and gizmos to make life at home more fun and efficient.In my spare time, I’m often working on creative projects, watching K-dramas, playing video games, or spoiling my dogs. That’s if I’m not in the middle of planning my next trip for a concert, festival, or just to explore.

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