14 New Product Launches That We Are *Very* Into Right Now, Including the Softest Butter Yellow Sheets

Megan Gray
Megan Gray
Estate sales, yard sales, and antique shops were regular weekend destinations for my brother and me as kids. My parents, always on the hunt for period-appropriate decor for our Staten Island 19th-century house, made sure of it. Since then, I’ve had a love for home design and…read more
Britt Franklin
Britt FranklinSenior Editor, Shopping
As a blogger turned journalist, I love tapping into curiosity that drives us to curate spaces that truly embody our vision. I test products for a living, which puts me at the forefront of trendy and innovative gadgets and gizmos to make life at home more fun and efficient.
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wide shot of two sides of a dorm room where one is cottage core and one is preppy
Credit: Photo: Alex Lepe; Prop Styling: Vicky Wasik & Maya Borrero

Every single day, viral brands and popular retailers drop fresh products — and while some are total game-changers, others fall a bit flat. Luckily, we’ve done the heavy lifting for you. From breezy mini fans that’ll save your summer to a punchy strawberry mango chili kombucha, we’ve rounded up the absolute best new launches of the year so far. There are new arrivals from Quince, Stanley, Owala, and more. Go ahead, be a trendsetter and try them out now — you can thank us later.

STANLEY Flowstate Spring Bottle
$30

Say goodbye to bag-ruining spills with the new Stanley Flowstate bottle, your new leakproof sidekick. This recycled stainless-steel gem features a secure locking lid and flip top, keeping your drinks ice-cold for up to 10 hours. It’s perfectly sized to fit most car cup holders, comes with a convenient lanyard for carrying, and is even dishwasher-safe.

$30 at Amazon
The Windmill Air Purifier
$268

Available in a variety of pretty colors, this compact air purifier boasts a small footprint ideal for dorm rooms. It operates quietly while automatically adjusting to air quality changes, and its fluted exterior offers a chic aesthetic boost. Setup is a breeze — simply unbox, plug in, and power on — and connecting to the app via WiFi only takes a moment.

$268 at Windmill
A Brighter Year The Original Adult Mini Coloring Book, 2-Pack
$12

If you find coloring as relaxing as I do, these mini books are a total mood. This set includes two 3-inch square books that are perfectly portable for on-the-go creativity. It has premium thick paper that handles everything from markers to colored pencils, and you can choose from dozens of unique themes and artistic designs.

$12 at Amazon
Strawberry Mango Chili Kombucha, 12-Pack
$50

Okay, hear me out. This strawberry mango chili kombucha is really good. At first I was skeptical, but the sweetness of the strawberry and the mango and the heat of the chili balance each other out for a really interesting flavor combination.

$50 at Health-Ade
European Linen Sheet Set, Butter Yellow
$180

Quince has been rolling out limited-edition colors for its European linen collection for the past few months, and we are here for it. You can get sheets in the prettiest shades (like mint, rose, orchid, and butter yellow), and they’ll elevate any twin XL bed. Best of all, the linen sheets are breathable and get softer with each wash, so they’re great year-round.

$180 at Quince
LifeStraw Go Series Glass 20 Ounce
$60

If you’re traveling or feeling a bit skeptical about the local tap water, this water bottle is a total game-changer. Crafted from durable glass, it features a built-in microfilter that, according to the brand, removes bacteria, parasites, and microplastics while clearing up any cloudiness. Plus, the integrated carbon filter is designed to reduce chlorine and unpleasant odors, ensuring every sip is fresh and clean.

$60 at Lifestraw
Jade Leaf Matcha Pistachio Matcha Latte Mix
$11

Whip up cafe-quality matcha right at home with this fresh pistachio blend. Each bag provides 10 servings and is prepared easily with warm water. It’s also organic, gluten-free, dairy-free, and vegan-friendly.

$11 at Target
DISNEY | BAGGU Standard Reusable Tote Bag Set
$48

Combining nostalgic Disney graphics with BAGGU’s signature durability, this set of three reusable totes is a must-have for everyday errands. Constructed from sturdy nylon with comfortable handles, these bags are also fully machine-washable. They’re so compact and handy that I always keep one tucked in my purse whenever I’m on the go.

$48 at Urban Outfitters
22-Ounce Cruiser Cup, Cherries
$40

The cherry decor trend is showing no signs of slowing down, and this adorable tumbler is the ultimate way to embrace it. Featuring a 22-ounce, triple-insulated build, it ensures your iced drinks stay cool for up to 20 hours (or your morning coffee hot for up to nine). With its handy silicone straw, leakproof lid, and ergonomic handle, it’s the perfect stylish companion for class or a summer adventure.

$40 at Rifle Paper Co.
Strova 18 Ounce
$35

Elevate your daily caffeine routine with this ceramic coffee tumbler. Featuring a leakproof lid and an insulated stainless steel body with a ceramic-lined interior, it maintains your drinks at the ideal temperature. To top it off, you can choose from a variety of stylish colors.

$35 at Brümate
Shark ChillPill 3-in-1 Personal Cooling System
$150

While the Dyson is an excellent mini fan, the Shark ChillPill offers even more versatility. As a comprehensive personal cooling system, it combines a high-speed fan, plus a misting function and a cooling plate. Its adaptable design allows you to wear it, clip it onto surfaces, or twist it into a tabletop configuration. It features 10 speed settings and noise levels, with a battery life that lasts up to 11 hours on its lowest setting.

$150 at SharkNinja
Roasted Garlic Noodles, 6-Pack
$30

As longtime admirers of Fly by Jing’s chili crisp noodles, we had high hopes for their new roasted garlic variety — and it definitely delivers. These noodles are wonderfully chewy and bursting with savory umami flavor, and can be whipped up in just six minutes. This set includes six individual portions, each providing 12 grams of protein. Just stick the noodles in boiling water, drain, mix in the sauce, and dig in.

$30 at Fly by Jing
The Sun-Day Collapsible Tote
$110

Fans of the iconic Owala water bottle will likely be into the brand's latest release: a collapsible tote bag. Built for durability and water resistance, this bag is a beach-day essential. It features an adjustable shoulder strap and a handy pouch for your basics. This bag has become such a favorite that it's currently backordered; however, if you place your order today, it should arrive within six weeks.

$110 at Owala
Sky Check LED Rechargeable Cafe Table Lamp
$150

If you’re looking to skip the harsh overhead lighting in favor of a soft, cozy glow, this trendy table lamp is a must-have. Available in eight checkered patterns, it features three brightness settings and a rechargeable battery that lasts up to three hours, allowing you to place it anywhere in your space without worrying about pesky cords.

$150 at MacKenzie-Childs

Megan Gray

Contributor

Estate sales, yard sales, and antique shops were regular weekend destinations for my brother and me as kids. My parents, always on the hunt for period-appropriate decor for our Staten Island 19th-century house, made sure of it. Since then, I’ve had a love for home design and refuse to pay full price for anything – a combination that fuels my coverage of sales and deals for Apartment Therapy Media.I’m always on the hunt for home and kitchen essentials that can transform your life, decor that can elevate your space, and furniture you want to nap on. And as an apartment dweller, my eye is constantly set on space-saving and decluttering solutions.Previously, I’ve covered fashion and beauty for Elite Daily, Nylon, the Zoe Report, and E! Insider, parenting for Scary Mommy and Romper, and almost everything else for Bustle, Mic, and Inverse. Plus, satirical headlines for Reductress and stand-up coverage for Comedy Central.I’ve also taught and performed improv comedy around the world and appeared on Broad City, late-night television, and more. When I’m not writing about sales and deals, I’m trying to keep up with my two sons, training for marathons, and improvising at the Magnet Theater in NYC (Saturdays at 7:30 pm, come on down).

Get to know Megan Gray

Britt Franklin

Senior Editor, Shopping

My professional writing career started in my days as a lifestyle and media blogger when I joined a magazine to cover Louisiana film, fashion, and entertainment. From there, I’ve been through a natural progression into gaming and tech content with The Nerd Machine, travel and food writing at Daebak and SnackFever, and a smorgasbord of lifestyle editorial content at Pinterest. Writing for the homespace at Apartment Therapy Media became a combination of all those things.Creativity and inspiration has always been central to my writing, whether it's an album review or a love letter to my favorite organization products. I love tapping into the everyday curiosity that drives someone to curate a space that truly embodies their vision, and where do we showcase that more than our own homes? A huge part of my role is testing products, which puts me at the forefront of trendy and innovative gadgets and gizmos to make life at home more fun and efficient.In my spare time, I’m often working on creative projects, watching K-dramas, playing video games, or spoiling my dogs. That’s if I’m not in the middle of planning my next trip for a concert, festival, or just to explore.

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