These New Vera Bradley Tumblers Come in 5 Ridiculously Cute Patterns (I Need the Tomatoes!)

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Vera Bradley x Reduce collaboration at Target, various products in collection — Credit: Vera Bradley x Reduce

In the early 2010s, I was in elementary school and desperately wanted something from Vera Bradley. I coveted the paisley duffel bags and wanted one to bring to sleepovers so badly. Finally, one day, I found a blue, orange, and white floral Vera Bradley wallet at Marshalls and was so excited to finally get my hands on one (especially at a reasonable price!).

It may be 2026, but Vera Bradley is so back. Gen Z has been embracing the preppy, quilted brand for the last couple of years, and I am all about the nostalgia. Now, the brand has a new collab with drinkware brand Reduce available at Target, and it’s full of some of the cutest tumblers I’ve seen.

What Is the Vera Bradley x Reduce Collab?

Reduce is an Atlanta-based reusable drinkware brand that sells tumblers, thermos mugs, water bottles, and straws. The company’s goal is to reduce single-use plastic drinkware, and it has a sweet 100% lifetime guarantee. And now, Reduce is collaborating with Vera Bradley on an adorable new collection.

If you don’t already know, Vera Bradley is a woman-owned brand that was founded by two friends when they noticed a need for more “colorful, distinctive” luggage and bags. The company sells travel bags, backpacks, wallets, lunch boxes, cosmetic bags, and so much more. Though it’s been popular since its launch in 1993, in recent years Vera Bradley has become majorly in demand among Gen Z.

The Vera Bradley x Reduce limited-edition collab is a dream combo, and it features bright, iconic patterns, like tiny tomatoes, floral paisley, fishes, and poppies. The straw tumblers even include straw toppers that match the pattern of the bottle, like a flower, fish, or tomato. It’s great news for college students in need of a new emotional support water bottle in a fun pattern.

Where to Shop It

You can shop this new collab exclusively at Target, both in-store and online. The prices range from $12.99 to $24.99 and the collection includes 14-, 16-, and 24-ounce tumblers (one especially for coffee and others with straws). Here are a few of my personal favorite products from this launch.

24oz Chiller Spill Proof Stainless Steel Insulated Straw Tumbler and Topper Tiny Tomatoes

$25

Tomatoes are a classic sign of summer, and so cute! This 24-ounce insulated tumbler has a lime green base with baby red tomatoes covering the top half. And, of course, the plump red tomato straw topper. I just know that having this on my desk would make getting work done so much more fun — it makes me feel all the spring garden energy. This cup is also dishwasher safe, spill-proof, designed to fit in a cupholder, and claims to keep drinks cold for 24 hours.

$25 at Target

16oz Perk Insulated Stainless Steel Leak Proof Coffee Tumbler Lake Fishies

$20

If your style is coastal preppy, this travel coffee cup is for you. It is light pink with a hot pink pattern, covered in beautifully colored little fish. This is a smaller tumbler with no straw, so it’s great for tossing in your school or workbag, as its lid is leakproof when closed.

$20 at Target

24oz Chiller Go Leak Proof Stainless Steel Insulated Straw Tumbler Bluebell Ditsy Hibiscus

$25

This tumbler design may be my personal fave. I love the red base with the cute little blue hibiscus flowers on the top half. Unlike the tumblers with straw toppers, this one has a flip-up straw, making it leakproof when it’s folded down, according to the product listing. The removable handle is also really nice for carrying it around, and I love how old-school Vera Bradley this pattern feels.

$25 at Target

Isabel Petrou

Contributor

Isabel is a senior at the University of Vermont studying Public Communication. She is originally from Portsmouth, Rhode Island. Her favorite things to do are going to the beach, reading, and trying new coffee shops. Her favorite thing about writing for Dorm Therapy is being able to give advice to young adults embarking on their college journeys. She wishes she had something like this when she first got to college!

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SchoolUniversity of Vermont '26

MajorPublic Communication

FavesShopping, the beach, TV/movies, walks, reading, Taylor Swift

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