Skittles’ New Launch Is So Good, It’s Now My “All-Time Favorite” Candy (100x Better than the Original!)

published Nov 29, 2024

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Friends of mine know that I go hard for candy. I wander around candy shops (ItsSugar, to be specific) like it’s my job (I guess it kind of is?), go to the movie theatre with not one but at least three different sweet snacking options, and even have the childhood cavities to show for it. When a new candy comes to town, I take note.

Speaking of, Skittles recently released an innovative product that, in my opinion, will change the world of candy forever: Skittles Pop’d, aka freeze-dried Skittles. And, yes, they’re fantastic.

Credit: Ali Domrongchai

What You Should Know About Skittles Pop’d

Now, this isn’t a brand-new Skittles flavor — it’s an entirely new kind of Skittles. The brand has taken the decades-old candy and popped (literally and figuratively) it into a freeze-dryer that simultaneously chills and pressurizes the chewy fruit candies to remove all of the water. The result? An incredibly sweet and crunchy candy that’s unlike any Skittles you’ve ever tried. You can see the formerly soft candy center “pop” onto the outside, like popcorn, and the multi-colored candy shells throughout the little candy.

Skittles POP'd Resealable Candy Bag

$6.29

Target

Buy Now

Skittles Pop’d come in two flavors: Original and Sour, both of which have the iconic colorful hard-candy shells. The 5.5-ounce bags hit grocery stores a few weeks ago, and are slowly popping up at more retailers, including Target.

Credit: Ali Domrongchai

My Honest Review of Skittles Pop’d

Skittles Pop’d are the best thing that the brand has made, well, since the invention of the O.G. Skittles. I’m a texture fiend, and that’s what makes these Skittles really stand out. They have the same exact flavor of Skittles that I know and love, but with the added crunch and crispiness that make them a dream.

Don’t just take my word for it — I brought this bag over to my family’s house, and even my very opinionated grandfather who loves to point out at least one area for improvement in virtually each and every dish (of course he doesn’t cook himself) couldn’t find a negative thing about them. All he said was, “Hm. Tasty.” Which, reader, means they really are fantastic.

I’m unsure if these are a permanent addition to the brand’s collection (I sure hope they are), but I will be snacking on them for the foreseeable future.

Buy: Skittles Pop’d Original, $5.99 for 5.5 ounces at Instacart

This post originally appeared on The Kitchn. See it there: Skittles’ New Launch Is So Good, It’s Now My “All-Time Favorite” Candy (100x Better than the Original!)

Ali Domrongchai

Contributor

Ali Domrongchai, a Southern-raised, Brooklyn-based food writer, grew up around her family's Thai restaurant that sparked her initial love for food. (Fun fact: her grandparents briefly ran a Thai grocery store in the 70s). In this space, her curiosity on the role that food plays in building community lead her to pursue a Bachelor’s of Arts in American Studies with a focus on the ways in which pad Thai affects the Thai American experience at the University of North Carolina at Chapel Hill.She joins The Kitchn as an Associate Editor for the Groceries vertical. Before this role, she held staff positions at Food & Wine, Travel + Leisure, and Allrecipes. Her words and recipes have also been featured in Cook's Country, Simply Recipes, and EatingWell. Oh, and most importantly, she can’t go more than a few hours without a sweet treat.

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