These Bratz Bag Charms Are Like Labubu’s Fashionable Cousin, and I Need All 6
When Bratz dolls were first released in 2001, they were considered Barbie’s “edgy” alternative. These dolls were based on four main characters — Jade, Cloe, Sasha, and Yasmin — who have their own vocabulary of lingo, their own TV show, their own live-action spinoff movie, and, now, their own collection of bag charms that look just like them. “Bratziez” are the latest (and possibly cutest!) iteration of the Bratz dolls — and you’re probably going to want one (as soon as they’re back in stock, that is!).
What Are Bratziez?
Bratziez are baby Bratz dolls dressed in furry animal onesies, and they come with a lip-shaped key ring so that you can use them as a bag charm. The most exciting part about these new dolls that launched in November 2025 is that they come in blind boxes, so it’s a surprise with every doll you get. Think of them as the 2000s-coded version of a Labubu.
Each Bratziez costs $24.99, and the six different options you might get in your box are as follows: Kool Kat Jade, Angel Cloe, Bunny Boo Sasha, Pretty Princess Yasmin, and then two rare collectable dolls, which could be sugar or spice. They come with a baby bottle accessory, an authentication certificate, and that cute key ring so you can clip it to your favorite purse or backpack.
Where Can You Buy Bratziez?
You can buy them from the Bratz website or Target, but, as of publication, they are sold out at both stores online (although you might be able to get lucky and find one in store!). Some people are reselling them on eBay, but they’re definitely upcharging, so I’m personally keeping my eyes out for a restock. Clearly, the Y2K-inspired icons are flying off the shelves!
Bratziez Alternatives to Shop Before They Restock
While you wait for a restock, there are tons of cool-looking alternative bag charms available right now. I love the look of these cute baby bunny ones selling on Amazon for $8, which come in colors like gray, pink, black, and beige. And of course, if you adore the vibe of Bratziez, you’ll probably love its adorable (if slightly creepier) super-popular blind-box predecessor, Labubus, which also come in almost every color you can imagine.
