I Can’t Stop Shopping at This Taylor Swift-Loved Clothing Brand (It’s Having a Rare Sale!)
I love total comfort at home — and when it comes to my clothing, there’s nothing I wear more than POPFLEX. (I’m even wearing the Zip Cloud Hoodie in Digital Lavender right now!) I discovered the brand years ago through founder Cassey Ho, and more recently superstar Taylor Swift has been spotted wearing POPFLEX multiple times from the “I Can Do It With A Broken Heart” music video to her YouTube shorts.
In my closet, some of my POPFLEX favorites include the Crisscross Hourglass Flared Legging, Ooey Gooey Bolero, Perfect Plane Pants, and Bear Hug Jacket. And yes, I frequently get them in more than one color! I even made sure to snag three pairs of jeans when the denim collection launched in 2025. With sizes ranging from XXS to 3X, and inseam lengths from extra-petite (27 inches) to extra-tall (37 inches), it’s also one of the few places I feel confident shopping without trying on the items first.
Now through March 1, POPFLEX is having daily flash deals on its bestsellers that you’ll be able to shop for 24 hours only every day (ending at midnight PST daily). The brand is dropping hints for each sale on Instagram, so you can get clued in ahead of time to pick your favorite colors. I don’t know the full lineup for the flash sale, but here are 10 of my top picks from POPFLEX that you can shop today, whether you’re lounging around or on the go.